What It Takes to Deploy Foresight (and What It Doesn't)
No SDK, no app rebuild, no new consent flow. The list of what deployment requires, what it doesn't, and where it gets stuck.
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Quarterly insights on analytics strategy, GTM, data governance, and conversion optimization.
Speed: The Conversion Lever Nobody A/B Tests
CRO roadmaps fill up with button colors and headline variants. Page speed rarely makes the list, though it often moves conversion further.
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GDPR-Safe Personalization: How Predictive Preloading Avoids the Usual Privacy Traps
Most personalization tools raise a consent question the moment you mention them. Predictive preloading, done properly, does not put you in that position.
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Inside Foresight: From GA4 Export to a Live Prediction, in 4 Steps
What happens between 'we have GA4 data' and 'the site is preloading the right page,' in four concrete steps.
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The Data You Already Have, and Aren't Using
Companies with GA4 and BigQuery already hold the dataset needed to predict visitor behavior. It mostly powers dashboards that no one opens twice.
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The Real Cost of a Slow Page: Turning Milliseconds Into Revenue
A 1.5-second LCP improvement sounds like a technical footnote. This post translates it into a number that gets budget approved.
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Prefetching vs. Predictive Preloading: Why 'Preload Everything' Doesn't Work
rel=prefetch and quicklink-style tools preload whatever is on screen. Predictive preloading targets what a visitor is about to click.
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Why Your LCP Number Is Lying to You
Your average Largest Contentful Paint hides more than it shows. Underneath it sit thousands of different experiences, and fixing the average leaves them untouched.
Read more →Let's Hit the Road Together?
Julien Coquet launches N7 Data, a boutique consultancy specializing in analytics strategy, implementation, governance, and optimization.
Read more →How to Conduct a GA4 Audit in 5 Steps
A practical framework for auditing your GA4 implementation and uncovering missed opportunities.
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